Press Release- 7SYSTEMS Announces 2011 Pro Team

March 8, 2011, TORONTO, ON:   7SYSTEMS, the endurance sport supplement chosen by Olympians and recreational athletes all over Canada, announces their 2011 Pro Team.  The entire 2010 team has returned and is being joined by three of Canada’s most outstanding athletes; Annamay Pierse the current world record holder for 200m breastroke, Reid Coolsaet one of Canada’s top marathon runners and Max Plaxton a multiple national champion mountain biker.

“We’re really excited about adding to our 7SYSTEMS’ Pro Team,” said Jasper Blake, 7SYSTEMS founder and Pro Ironman™ Triathlete.  “It is especially gratifying to see the high level of awareness and interest from many of Canada’s top endurance athletes competing at the Olympic level.  We are excited to have the addition of our first swimmer; we think it demonstrates the versatility of our product and the breadth of support that it provides to all kinds of athletes.”

The 7SYSTEMS Pro Team does not compete as one complete team but rather represents 7SYSTEMS as they compete in their events on the world stage.  7SYSTEMS does not pay any athletes any money at all to endorse 7SYSTEMS.  They all use it because it works. 

New Team Members

Annamay Pierse is a member of Canada’s national swim team and the current world record holder for the women’s 200m breaststroke.  Annamay was a member of the 2008 Canadian Olympic team in Beijing and is currently preparing for London in 2012.

Reid Coolsaet has been running cross-country ever since the sixth grade and hasn’t missed a single season.  He is the 2005 national champion in the 5000m and participated at both the 2006 Commonwealth Games and 2006 IAAF World Cross Country Championships.  Coolsaet just ran 2:11:23, the fastest time ever run by a Canadian on Canadian soil, at the 2011 Scotiabank Toronto Marathon. This time is 6 seconds faster than the Canadian Olympic marathon standard. 

Max Plaxton may currently be Canada’s top male mountain biker and is a London 2012 hopeful.  Max is a professional mountain biker, five-time National Champion and two-time World Champion in the relay event. He currently is one of four team members in USA factory team Specialized/Sho-air which is a professional cross-country mountain bike team. Look up his profile at:      


Returning Athletes from 2010

Jasper Blake

Professional Triathlete, Ironman Champion

Mike Neill

Professional Triathlete, Owner/Head coach Human Powered Racing

Simon Whitfield

Multiple Olympic Medalist Triathlete

Adam Van Koueverden

Multiple Olympic Medalist, World Champion Kayaker

Lauren Groves/Campbell, Lauren Groves blogspot

2008 Beijing Olympian Triathlete

Adam Campbell Adam Campbell Blogspot

Top Canadian Runner

Ray Zahab

Ultra distance running legend

Malcolm Howard

World champion, Olympic Champion Rower

Kyle Jones

Canadian Short Course Triathlon Team

Erinne Willock Profile for Erinne Willock

Professional Road Cyclist, 2008 Beijing Olympian

Megan Brown Profile of Megan Brown

Top Canadian Runner

7SYSTEMS works with individuals not only as company ambassadors but as athletes who are committed to using the product and sharing the benefits with others. Last year there were hundreds of applicants and the team was picked on the basis of podium finishes, amazing athletic feats and strength of character. 

More information on the 7SYSTEMS 2010 Pro Team can be found at



7SYSTEMS endurance sport supplement contains over 60 key ingredients.  Tested by high performance athletes, 7SYSTEMS endurance sport supplement is being credited by many athletes as a factor in their success.  However, not only is it important to have an ‘edge’ in today’s competitive environment, it is important that the ‘edge’ is permitted. The manufacturer has guaranteed that 7SYSTEMS endurance sport supplement is produced in a facility that does not handle any of the raw compounds on the WADA banned substance list.

7SYSTEMS endurance sports supplement is manufactured by Douglas Laboratories, a well know and respected company that meets or exceeds Health Canada’s Good Manufacturing Practices in its operations and is one of only a few ISO certified nutritional supplement manufacturers in North America. Independent studies have shown Douglas Laboratories supplements to be among the top three in absorbability when compared to other products on the market.

For more information and research notes please visit:

For More Information:

Stacie Smith

Smith Communications

(416) 910-8112

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